Melanie L. Vivian Contributes Article on Professional Services Marketing For PhillyDMA Newsletter

Melanie L. VivianMelanie L. Vivian,¬†Director, Marketing, recently contributed an article on professional services marketing for the summer issue of PhillyDMA’s Direct Views¬†newsletter.

When it comes to marketing, many people think of the tactics employed by large business-to-consumer companies, such as high-profile advertising campaigns that highlight product features and benefits. In professional services, where the “product” is your people and their expertise, the tactics used to market the firm and build the business are a bit different. However, the challenge remains the same – to cut through the noise of a crowded marketplace and find the right audience at the right time with the right message.

Read the article in PhillyDMA’s newsletter