Director, Audit & Accounting
Distribution Industry Group Leader
Center for Private Company Excellence Specialist
Every product or service in your portfolio must be a contributor to the company
Product diversity and quality are normally at the forefront of a company’s strategic initiatives. Do you offer your customers the appropriate product mix? What should be your next product or solution? In our experience, successful businesses are adequate in product excellence, customer intimacy, and operational excellence — but excel in at least one of those areas.
Kreischer Miller’s Product Benefit Analysis Diagnostic is a useful tool to help fine tune your product strategy in order to achieve product excellence.
Conducting this exercise allows you to assess the target score for each product, how each of your products scored, and whether there is a minimum score each product must achieve in order to stay in your portfolio.
The real benefit of the Product Benefit Analysis Diagnostic is what comes next: defining the change management process and assigning accountability, with a goal of increasing your product scores to an acceptable level.