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Business Slow? Here Are 5 Growth Strategies for Scaling

December 12, 2023 4 Min Read Growth & Performance
Richard Snyder, CPA, CGMA
Richard Snyder, CPA, CGMA Director, Audit & Accounting, Media Industry Group Leader

If your business growth has stagnated or even declined, it is important to consider which areas may be contributing to your issue.

Some of the reasons for this leveling off may include reduced customer demand, increased competition in the marketplace, lack of new opportunities and innovation, and dated technology or processes leading to inefficiencies or falling behind the competition.

1. Revise and finalize your business’s long-term strategy.

When starting a new business, you probably wrote out some business values and set revenue goals. But as your business evolves, so too should your business growth plan.

It is important to take the time to develop a comprehensive business strategy that addresses continually readjusted short-term and long-term goals — at all stages of business growth. A business goes through different stages during its lifetime, including the launch phase, high growth phase, and maturity phase, in which the business eventually levels off and growth slows down.

Your ever-evolving business strategy should address all major areas of the business and include an actual action plan. Start developing your own business plan using these six steps.

2. Evaluate your employees and the company’s organizational structure.

Having the right people in place to execute the business strategy is critical for your long-term scaling and growth. If parts of the team do not have the right capabilities to implement the business plan, the strategy will fall short of its goals and the plan’s success will be compromised.

When reviewing your current employees, don’t miss the opportunity to review your current system of hierarchy. If you want your business to grow, you also have to allow your team members to reach their own professional growth goals as well. Consider these steps when going through your company’s reorganization process.

3. Improve your business’s technology and overall innovation.

While this does not impact every business to the same degree, it’s important to evaluate existing technology and processes and to identify opportunities to reinvest in the business as well as ways to increase efficiency during various stages of business growth.

It could be as simple as integrating a new digital tool into your stack or making edits to a process that enables you to produce more goods faster and more affordably. Staying agile and modernizing can help you not only keep up with the competition but get a few steps ahead. Here are some business growth innovation tips to start making improvements today.

4. Evaluate your customer base and new opportunities.

Not only do you want to look at your employees and your processes, but let’s not forget how your customers themselves factor into your business growth strategy. Understanding which products and services generate the most profit can allow your business to identify what is driving it and make the necessary changes to improve the bottom line.

Additionally, evaluating potential new customers, geographical territories, and products and services can lead to new markets and company growth opportunities to expand both the business’s top and bottom lines. One great way to analyze your customers is to create buyer personas and use the motives and pain points to guide your products or services.

5. Hire advisors who are trained specifically as business growth consultants.

It is difficult to improve or expand your business’s reach without the help of advisors, such as growth consultants, industry experts, industry associations, accountants, and attorneys — among others.

Effectively using these advisors can give owners and management a good sounding board, industry expertise, and the opportunity to leverage outside experience. They can offer Accounting Diagnostic Checkups, help amidst rising inflation, and offer other ways to help improve your profitability and expand your business.

Business Growth Strategies

Having a well-developed strategy that incorporates business growth goals for both the near and the long term is a vital step in identifying expansion opportunities, and executing and delivering on that growth plan takes a lot of hard work. If you have any questions or would like assistance with your growth plan, please contact us.

Contact the Author

Richard Snyder, CPA, CGMA

Richard Snyder, CPA, CGMA

Director, Audit & Accounting, Media Industry Group Leader

Media Services Specialist, M&A/ Transaction Advisory Services Specialist, Owner Operated Private Companies Specialist, Private Equity-Backed Companies Specialist

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