Center for Private Company Excellence Seminar: Improving Profits by Focusing on the Right Customers

Thursday, September 14, 2017

7:30am – 10:00am

Kreischer Miller

Improving Profits by Focusing on the Right Customers

Most companies want to grow and are focused on sales growth through the acquisition of new customers. While this is a worthy goal, the wrong kind of growth can strain profits or even put the business in jeopardy. This is often due to a lack of clarity about the company’s strategy as it relates to which customers it should pursue and how that customer strategy aligns with the company’s business model.



This interactive and informative program covered the following:
  • The economics of good and bad customers
  • Quantitative and qualitative aspects of customer analysis
  • Developing clarity around your customer focus
  • Rating your customers
  • Pricing and margin strategies for different customer groups


7:30am – 8:00am             Registration

8:00am – 10:00am           Seminar