Just when you thought you’d figured out Millennials, along comes Generation Z into the workforce. In 2016, the first Gen Zers—workers born in 1995 or later—entered the workforce. For senior managers that have struggled to adjust to the Millennial mindset, it’s important to understand this new generation that’s going to be joining your company soon.
The tsunami that Millennials caused in the working world could very possibly pale in comparison to what Gen Z will bring. That’s because this next generation is even bigger than the Millennial generation – in just a couple years, they’ll account for one third of the U.S. population. In other words, there’s a good chance one of these new college graduates will be joining your team over the next couple of years, and it’s smart business to have an idea of what makes them tick.
There’s a tendency to think that young workers want cool perks like foosball tables and beer parties, but a recent survey shows that the fun side of work is not their top priority. Rather, 36 percent of Generation Z’ers say that an opportunity for career growth is the most important thing they’re looking for in a first job. Nineteen percent said fulfilling work is what they want most, and another 19 percent said they’re seeking stability.
Generation Z is more independent and entrepreneurial than Millennials. According to a study by Millennial Branding, 72 percent of current high school students say they want to start their own business someday.
They’re also extremely connected to technology – this generation grew up with mobile devices and sees them as an extension of themselves. The ubiquity of their personal tech has meant they’ve grown up in a “smaller world” than previous generations, as digital technology has made an exponential difference in the information they receive from all around the globe. Consequently, they’re typically more attuned to global matters.
Young employees are a vital component of many businesses – they bring youthful energy and enthusiasm, generally at a company-friendly salary. To attract and engage them, business owners and managers will be well served to focus on the career trajectory of potential Gen Z employees.
Contact us at 215.441.4600 or Email if you have questions or would like to discuss how this topic may impact your business.
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