Do you have clarity about what is the definition of an “A” customer for your business?

While there are many issues that can lead to performance problems, one of the most significant is being unclear about which customers you are in business to serve as well as which fit your company’s strategy and economic model.

Often, in the chase for growth, many companies neglect to define what constitutes a great customer for their business. They tend to serve anyone who shows up at their door or calls in an order.   In our opinion, this is not really growth; it's volume.  And while volume will definitely create work, it is not guaranteed to create profits.

Do yourself a favor and so no to some business today.  You will work less, make more, and have happier people.

How have you defined what your company's "A" customers look like? Share in the comments.