When it comes to selling a privately held business, many owners focus on financial metrics, typically revenue and EBITDA. While these metrics are important and play a significant role in determining the value of business, they’re only part of the story.
Another vital factor that drives value in the eyes of an outside buyer is perception - how attractive, stable, and scalable your business appears from the outside looking in.
Whether you're considering retirement, succession planning, or simply exploring strategic options, understanding what buyers look for can help you position your business for a premium valuation.
Richard Snyder, Director, Audit & Accounting, shares five key drivers that shape buyer perception and influence deal outcomes.