Center for Private Company Excellence Webinar | The Family Business Blind Spot: Why Your Biggest Asset is Invisible

Co-Sponsored by Kreischer Miller and Whitepenny

Family business owners and executives often overlook the hidden drivers of business value— including brand reputation, customer loyalty, and unique market positioning — which are important drivers of growth and long-term success. Join experts from Kreischer Miller and Whitepenny for a discussion on how strategic branding can build long-term value, drive growth, and strengthen your family business legacy.

Discover practical frameworks and real-world examples to help you identify and leverage intangible assets for sustainable success.

Agenda items include:

• Understanding the “blind spot”: Why intangible assets matter more than ever
• Measuring brand equity using proven business performance indicators
• Strategies for capitalizing on brand investment to drive enterprise value
• Practical steps for integrating financial discipline with strategic brand thinking

Presenters:

• Steve Staugaitis, Director, Audit & Accounting, Small Business Advisory Services Group Leader, Family-Owned Businesses Group Leader, Kreischer Miller
• Travis Coley, Managing Director, Growth & Strategy, Whitepenny

Check out this recent article, The Family Business Blind Spot: Why Your Biggest Asset Is Invisible, where Steve and Travis have a candid discussion on the often-overlooked connection between financial performance and brand strategy, and how family businesses can better leverage both.

Co-Sponsored by:

About Kreischer Miller

Kreischer Miller is an advisory, audit and accounting, and tax firm serving the Greater Philadelphia and Lehigh Valley areas. We take an advisory approach in everything we do, working diligently to understand what your business needs to move ahead and providing the tools and guidance to help you get there.

About Whitepenny

Whitepenny is a team of strategists, designers, and developers who unite around a common vision: to deeply understand our client — their difference, their audience, their goals — and to find ways to move them forward. We believe in process and its ability to make for a better end product. Leaning heavily on research and interviews, we make certain that creative decisions are informed by data-driven ones. 

Learn more at www.whitepenny.com.