Center for Private Company Excellence Seminar: Improving Profits by Focusing on the Right Customers

Most companies want to grow and are focused on sales growth through the acquisition of new customers. While this is a worthy goal, the wrong kind of growth can strain profits or even put the business in jeopardy. This is often due to a lack of clarity about the company's strategy as it relates to which customers it should pursue and how that customer strategy aligns with the company's business model.